Fuddlewuddle Lion Jellycat

Why has Fuddlewuddle Lion got such gorgeous fudge fur? Is it a disguise for going to the beach? We think he tumbled into a tub of toffee, but that doesn't explain his lovely amber mane! This squidgy-soft lion is silky and sweet, and though he's meant to be fierce, he's really a vegetarian! His favorite treats are jelly gazelles.